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Privacy Policy

Last updated: February 12, 2026

This Privacy Policy describes how Lootly collects, uses, discloses, and protects personal information for creators, customers, and visitors using Lootly Services.

1. Scope and Controller

  • This Privacy Policy applies to Lootly websites, creator storefronts, dashboard tools, checkout, and related services (collectively, the "Services").
  • Lootly acts as a data controller for account, platform, and operational data. Creators may separately act as independent controllers for their customer relationship data and marketing.

2. Personal Information We Collect

  • Identifiers and account data: name, email, username, password hash, profile details, and account settings.
  • Commercial and transaction data: product details, order records, payment status, refunds, payouts, and receipts.
  • Customer checkout data: customer name, email, custom checkout fields, consent selections, and order metadata.
  • Technical and usage data: IP address, device/browser information, app logs, and analytics events.
  • Support and communication data: content of support requests, feedback, and communications with us.
  • Content and files you upload: digital products, media, and course content submitted by creators.
  • Payment data: card and bank details are collected and processed by payment partners (such as Stripe), not stored in full by Lootly.

3. Sources of Personal Information

  • Directly from you when you create an account, use checkout, submit content, or contact support.
  • Automatically through cookies, log files, and similar technologies when you use the Services.
  • From service providers and integration partners involved in authentication, payments, storage, and analytics.
  • From creators and customers in connection with purchases and delivery of creator products.

4. How We Use Personal Information

  • To provide and operate the Services, including authentication, storefront hosting, checkout, and digital delivery.
  • To process transactions, payouts, chargebacks, and fraud/risk checks.
  • To maintain security, detect abuse, enforce platform policies, and prevent unauthorized access.
  • To communicate with you about account activity, service updates, legal notices, and support responses.
  • To improve product quality, reliability, and user experience.
  • To comply with legal obligations and resolve disputes.

5. Legal Bases (EEA/UK Users)

  • Performance of a contract: providing the Services, processing purchases, and delivering digital content.
  • Legitimate interests: improving service quality, preventing fraud, securing the platform, and supporting users.
  • Consent: where legally required, including optional marketing or non-essential cookies in certain jurisdictions.
  • Legal obligation: retaining and disclosing information where required by tax, accounting, consumer, or other applicable laws.

6. How We Share Personal Information

  • With processors and vendors that provide hosting, storage, authentication, analytics, communications, and operations support.
  • With payment and financial partners to process payments, payouts, disputes, and compliance checks.
  • Between creators and customers when necessary to complete purchases, receipts, and product access.
  • With legal authorities or other parties when required by law, legal process, or to protect rights, safety, and platform integrity.
  • In connection with a merger, financing, acquisition, reorganization, or sale of all or part of the business.

7. Sale, Sharing, and Targeted Advertising

  • Lootly does not sell personal information for money.
  • Lootly does not use sensitive personal information to infer characteristics about users.
  • If our practices change, we will update this policy and provide any required opt-out methods under applicable U.S. state privacy laws.

8. Cookies and Similar Technologies

  • We use essential cookies and local storage to keep you signed in, maintain security, and remember basic preferences.
  • We may use analytics technologies to understand traffic, product usage, and service performance.
  • Where required by law, you can accept or decline non-essential cookies through our consent interface.

9. Data Retention

  • We retain personal information for as long as reasonably necessary for service operation, account administration, dispute resolution, security, and legal compliance.
  • Retention periods vary based on data type, account status, legal obligations, and legitimate business needs.
  • When data is no longer required, we delete, aggregate, or de-identify it in accordance with our retention practices.

10. International Data Transfers

  • Your information may be processed in countries other than your own, including where our providers operate.
  • Where required, cross-border transfers are protected using legally recognized safeguards, such as contractual commitments and equivalent protections.

11. Security

  • We use administrative, technical, and organizational safeguards designed to protect personal information.
  • No system is fully secure, so you should maintain strong credentials and protect your account access.

12. Your Privacy Rights

  • Depending on your location, you may have rights to access, correct, delete, or receive a copy of personal information, and to limit or object to certain processing.
  • U.S. state privacy rights may include rights to know/access, delete, correct, portability, opt out of certain sharing/targeted advertising, non-discrimination, and appeal.
  • EEA/UK rights may include data portability, restriction, objection, and withdrawal of consent where processing is based on consent.
  • You may exercise applicable rights by contacting support through your account or website support channels. We may verify identity before processing requests.
  • If you are in the EEA/UK, you may also lodge a complaint with your local data protection authority.

13. Children

  • The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
  • If we learn that a child under 13 provided personal information, we will take steps to delete it as required by applicable law.

14. Third-Party Services

  • The Services may link to third-party websites, tools, and processors. Their privacy practices are governed by their own policies.

15. Changes to This Privacy Policy

  • We may update this Privacy Policy from time to time. The updated version will be posted with a revised "Last updated" date.
  • Where required by law, we will provide additional notice before material changes take effect.

16. Contact Us

  • For privacy questions or rights requests, contact Lootly support through the channels listed in the app or website.
  • If you are a creator, you can also submit requests through your dashboard support flow to speed verification.
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