About Lootly.xyz
We are building the storefront layer for the creator economy.
Lootly gives creators one place to sell digital products, courses, coaching, and memberships, without patching together five different tools.
Creators paid
600K+
GMV processed
$2.8B+
Checkout uplift
34%
Our Story
Why we built Lootly
Creators were forced to run their business across disconnected tools: one for checkout, one for links, one for courses, and another for email. It created friction exactly where conversion should be easiest.
Lootly was built to simplify that workflow. We combined storefront, checkout, digital delivery, course access, and lead capture into one system designed to move followers to customers.
Our focus is practical: better conversion, cleaner operations, and faster execution for creators who are actually shipping every week.
What We Value
Product principles
- Conversion-first UX: every page must help a creator close the next sale.
- Simple by default: core flows should work without setup complexity.
- Creator-owned brand: storefronts should look like the creator, not generic templates.
- Fast execution: ship improvements quickly and keep listening to customer feedback.
Media
Brand Reel + Promo Video
Added a Remotion reel for narrative flow and a promo slot that supports sound. This helps visitors quickly understand Lootly before they scroll into details.
Set NEXT_PUBLIC_ABOUT_PROMO_VIDEO_URL to a hosted MP4/WebM URL to enable the sound-on promo player.
Milestones
Where we are now
Foundation
Storefront + checkout core
Built a unified flow for product pages, cart, and payments.
Expansion
Courses, coaching, and automations
Added ways for creators to sell beyond one-time downloads.
Today
Scale and performance
Improving conversion, speed, and reliability across the platform.
Build your creator business with Lootly
Launch products, courses, and coaching in one conversion-ready storefront.
Brand clarification: Lootly.xyz is a creator storefront platform and is not affiliated with lootly.io.